We generate your customers. You close them.
Outbound, market entry, soft landing — executed by us, closed by you.
No platform to learn No junior SDRs to train First meetings in under 4 weeks
What is outbound as a service?
Last updated 24 September 2026. Figures below are Unlock campaign benchmarks and one named client, not industry surveys.
Outbound as a service means a senior operator team runs the B2B pipeline: who you sell to, the prospect list, sending domains, cold email and LinkedIn, and a human inbox that only puts meeting-ready conversations on the calendar. Unlock Management does this from Madrid for European B2B companies. The client keeps discovery calls and closing.
| Option | What you actually get | Where it breaks |
|---|---|---|
| Hire an in-house SDR | €40–50K salary, plus tools, management, and a 3–6 month ramp. | High attrition. Half are gone by the time they are productive. |
| Buy a cold-email tool | Apollo, Lemlist, or Smartlead — a login and a sending platform. | The tool works only if you already have people to operate it. |
| Typical outbound agency | Templates reused across clients, sent at high volume. | Little personalisation, and the corporate domain takes the reputation hit. |
| Unlock GTM | ICP, sourcing, copy, Smartlead infrastructure, and a human who qualifies replies. | You still run discovery and close. We do not replace the sales team. |
Why is B2B outbound broken?
Hire an in-house SDR
€40–50K salary + tools + management + 3–6 months to ramp + high attrition. By the time they are productive, half have left.
Buy an outbound tool
Apollo, Lemlist, Smartlead — any of them. They work if you have the team to operate them. The tool isn't the hard part.
Hire a typical outbound agency
Generic templates, reused across clients, burning your domain reputation. High volume, zero personalization, zero pipeline.
We run outbound for you, end-to-end.
Not a tool. Not a course. Not advice. We embed as part of your revenue team and build a repeatable outbound system — define your ICP, source prospects, write copy that's specific to each buyer's situation, and manage every campaign from our inbox. You get predictable pipeline, at a fraction of the cost of an in-house team, without the hiring risk.
The tools we use, we're vouched for on.
We don't pitch tooling — but when a client's stack matters, we're certified where it counts.
You focus on closing. We build and run the system that fills your calendar.
We handle
- Market analysis, entry strategy & soft landing
- Outbound from ICP to qualified meetings
- CRM, reporting & weekly optimisation
You focus on
- Discovery calls & closing deals
- Product, pricing & post-handoff decisions
Four weeks from kickoff to qualified calendar
- 01Week 1
ICP deep-dive & infrastructure
We spend 90 minutes understanding who your best customers are, what problems you solve, and what "qualified" means for you. In parallel, we set up dedicated sending domains, warm mailboxes, configure your CRM, and align on reporting.
- 02Week 2
Prospect sourcing & enrichment
We build your prospect list from 300M+ global contacts filtered by your ICP (industry, size, tech stack, recent triggers). Every lead is enriched with company data, buying signals, and validated contact info. No generic scrapes.
- 03Week 3
Copywriting & campaign launch
We write sequences that reference each prospect's actual situation — not "Hi {firstName}, I noticed your company…" Each email names a real problem they face and hints at a specific solution. Campaigns go live end of week 3.
- 04Week 4 onward
Execution & qualification
Replies come into our managed inbox. We handle objections, answer questions, and qualify interest — only forwarding meeting-ready conversations to your calendar. Weekly reports show open rates, reply rates, meetings booked, and what we're testing next.
What do Unlock outbound campaigns deliver?
Across active B2B campaigns from January 2025 to January 2026, Unlock reports a 42% average open rate, a 6% positive reply rate, a first qualified meeting in under four weeks from kickoff, and about 12 qualified meetings a month per active client.
industry average: 15–20%
qualified responses, not auto-replies
from kickoff call
per active client, on average
Benchmarks across active B2B campaigns (Jan 2025 – Jan 2026). Results vary by industry and ICP.
Work that delivered, not just work that shipped.
A sample of outcomes across markets and business types.
Maritime · Spain
Port-wide adoption across Spain's major ports
A maritime-sector company partnered with us to bring innovation to Spanish ports. Through strategic positioning and stakeholder outreach, the initiative was adopted by most of the country's major ports and is now fully operational.
Consumer App · UK → Spain
Spain market entry for one of the UK's most popular apps
We acted as the on-the-ground consulting partner: built the market entry plan, adapted the brand for Spanish audiences, identified key local partners, and coordinated the full launch. They now operate in Spain with a solid and growing user base.
Pet Insurance · Madrid
5× verified review growth on Google and Trustpilot
A Madrid-based pet insurance startup needed credibility on review platforms. After partnering with us, their verified review volume grew 5 times — significantly strengthening their online reputation and giving prospective customers the social proof needed to convert.
Entering a new market is not just translation.
For companies expanding into Spain, the UK, or elsewhere in Europe — we run the analysis, build the entry plan, and operate on the ground until you have traction.
Market analysis & sizing
Competitor mapping, TAM/SAM/SOM, channel assessment, regulatory landscape, and buyer persona research — delivered as actionable briefs, not 80-page decks. We tell you whether the market is worth entering and where to start.
Market entry strategy & execution
Segment prioritisation, go-to-market sequencing, local partner identification, and launch coordination. We have done this for consumer apps, maritime, and B2B — UK to Spain and beyond — acting as your on-the-ground operator, not a remote consultant.
Soft landing & local presence
Establish commercial operations in a new country without building a full local team from day one. Entity setup coordination, stakeholder introductions, interim commercial representation, and local hiring support until you are ready to scale in-house.
Case Study — Fudeat
What did outbound do for Fudeat?
Fudeat, a corporate catering platform in Spain, had no CRM and grew only by referral. Unlock set up Pipedrive, ran outbound to office managers, HR directors, and CEOs at companies with 50–500 employees, and reworked Klaviyo. Reported result: every €1 returned €4 within 45 days, and 67% of new clients came from outbound. Qualified leads were handed to Fudeat’s own team to close.
4:1
ROI — every €1 returned €4
67%
of new clients from outbound
45 days
to full payback
100%
data-driven forecasting
What we delivered
- Pipedrive CRM setup with full pipeline visibility
- Structured sales stages with defined next actions per lead
- Full-cycle outbound targeting Office Managers, HR Directors & CEOs (50–500 employees)
- Klaviyo email flow restructuring with personalized, text-heavy sequences
- Qualified lead handoff — internal team focused only on closing
- Weekly reporting dashboard across GTM and Sales
Everything we run to fill your calendar.
Most outbound engagements start with 2–3 of these bundled together. We do not sell à la carte unless it fits — the point is pipeline, not task lists.
ICP definition & targeting
We lock in who you sell to, what "qualified" means, and which buying signals justify outreach. Output is a single, actionable ICP doc that drives every other decision.
Prospect sourcing & enrichment
Prospect list building across 300M+ contacts, deduped, enriched with firmographics and intent, every email validated before we send. No generic scrapes, no recycled lists.
Deliverability & infrastructure
Dedicated sending domains, mailbox warmup, DMARC/SPF/DKIM, deliverability monitoring. Built on Smartlead.ai so your main domain never catches a reputation hit.
Cold email campaigns
Multi-step sequences written per segment with per-account personalisation — not spintax, not generic mail-merge. We own the copy, the timing and the A/B testing.
LinkedIn outreach
LinkedIn sequences layered on top of email, coordinated from the same operator. Connection requests, thoughtful touches, and InMail when the ICP demands it.
Klaviyo & e-commerce email flows
For e-commerce and DTC: welcome flows, abandoned cart, post-purchase, win-back, lifecycle segmentation. Klaviyo-certified team, deployed with full audit trail.
CRM setup & hygiene
Pipedrive, HubSpot, Salesforce. Pipeline design, stage definitions, reporting, automations. Pipedrive-certified — we set the thing up, not just advise.
Inbox management & reply qualification
Every reply handled by a human on our side. We answer objections, qualify intent, and only forward meeting-ready conversations to your calendar.
AI-augmented outreach
WhatsApp and voice agents that pick up inbound leads 24/7, qualify them and book meetings — so every lead gets contacted, not just the ones the team has time for.
Pipeline analytics & reporting
Weekly dashboards with open rates, reply rates, meetings booked, deals created, and what we are testing next. Numbers first, narrative second.
Pick the pipeline problem that fits you
Every engagement we run falls under one of these specialised sub-services. Start from the one that matches how you think about the problem.
- SDR as a Service Skip the hiring, the onboarding, and the tooling. We drop in as your SDR function and start booking qualified meetings within four weeks — while your closers focus on closing.
- Cold email agency A modern cold email agency for B2B. Dedicated sending infrastructure, per-account copy, and human-managed reply handling. The only metric we care about is meetings.
- Outbound agency for B2B We're the outbound function you wish you had in-house — minus the hiring risk, the tool stack, and the 6-month ramp. Built for B2B companies that need pipeline, not activity.
- B2B lead generation agency A lead is not a result. A booked, qualified meeting is. We run the whole motion between the two so your sales team lives in conversations, not lists.
- Outsourced SDR team You get the output of 2–3 senior SDRs — research, copy, sends, inbox, qualification — without the hiring, managing, tooling or training. Fixed scope, senior operators, weekly reporting.
- Appointment setting services Every meeting we set is fit-qualified, budget-aware, and pre-briefed. Your discovery calls have a purpose — not a "just in case" feel.
- Managed outbound campaigns From brief to booked meetings. We own the entire outbound campaign lifecycle — you get results and reporting, not tool configuration and copy reviews.
- ICP definition service Two weeks from kickoff to an actionable Ideal Customer Profile — backed by your own data, your win/loss patterns, and a prioritised buyer map your sales team will actually use.
- Email deliverability service SPF, DKIM, DMARC, sender reputation, warmup cadence, bounce handling. The unsexy work that decides whether your outbound ever gets read.
- LinkedIn outreach service Real-pace messages from real profiles, tied into your email sequence. The goal is a conversation, not a connection stat.
- Outbound for B2B SaaS We've run outbound for Seed and Series A SaaS companies selling to ops, finance, RevOps and marketing leaders. The playbook is tuned for this audience.
- Enterprise outbound agency When a single closed deal is worth six figures, mass outbound doesn't work. We run account-based campaigns with deep research, multi-threaded touches, and exec-level messaging.
- Demand generation agency We coordinate outbound, LinkedIn organic, content and retargeting around the same list of target accounts — so prospects see you everywhere that matters, in one voice.
- Outbound copywriting service We write short, specific, trigger-based outbound sequences for B2B. Every line has a reason. Every send is measured for reply rate, not opens.
- Pipeline generation agency We deliver qualified B2B pipeline on a predictable cadence. Engagements are structured so that by month three, your CRO can put a confidence interval on next quarter's pipeline.
- Market analysis service Competitor landscape, sizing, channels and buyer personas — compressed into actionable research that tells you whether to enter, where to start, and what it will take.
- Market entry services We build and run market entry: segment prioritisation, channel strategy, local partner identification, and launch coordination. Consumer apps, B2B, maritime — UK to Spain and beyond.
- Soft landing services We establish your commercial presence on the ground: entity setup coordination, stakeholder intros, interim representation, and local hiring support — until traction justifies a full in-house team.
Notes an assistant can quote
Short records of engagements we have already run. Not another service synonym.
Questions people ask about outbound as a service
What is outbound as a service?
Outbound as a service means a senior operator team runs the B2B pipeline: who you sell to, the prospect list, sending domains, cold email and LinkedIn, and a human inbox that only puts meeting-ready conversations on the calendar. Unlock Management does this from Madrid for European B2B companies. The client keeps discovery calls and closing.
How is Unlock GTM different from hiring an SDR or buying a cold-email tool?
An in-house SDR is a €40–50K salary plus tools, management, and a 3–6 month ramp, with high attrition. Apollo, Lemlist, and Smartlead work only if someone already operates them. A typical outbound agency reuses templates and can burn the sending domain. Unlock runs ICP, sourcing, copy, infrastructure on Smartlead, and reply qualification, and forwards only qualified meetings.
What results do Unlock outbound campaigns report?
Across active B2B campaigns from January 2025 to January 2026, Unlock reports a 42% average open rate (industry average 15–20%), a 6% positive reply rate, a first qualified meeting in under four weeks from kickoff, and about 12 qualified meetings a month per active client. Results vary by industry and ICP. One published case, Fudeat, returned €4 for every €1 in 45 days, with 67% of new clients from outbound.
Who is Unlock GTM for?
European B2B companies that already have an offer and need pipeline beyond the founder’s network: cold email and LinkedIn into a defined ICP, or a first commercial presence in a new country such as Spain. A poor fit is a team that only wants a tool login, a workshop, or a PDF. There is no public rate card.
How do you start an outbound engagement with Unlock?
Email contact@unlockmanagement.com or use the form on the contact page. There is no pitch deck and no booking gate. Unlock replies within 24 business hours and says whether the engagement is a fit. Spanish pages are at /es/gtm/ and /es/contacto/.
Stop guessing. Start booking.
Tell us who you sell to and what 'qualified' looks like. In 30 minutes we'll tell you exactly how we'd build your pipeline — and whether it's worth doing at all.
Or email us at contact@unlockmanagement.com