We generate your customers. You close them.
We become your outbound sales team — define the ICP, find the contacts, write the copy, run the campaigns, and qualify the replies. Meetings land on your calendar. You focus on closing them.
No platform to learn No junior SDRs to train First meetings in under 4 weeks
Why outbound is broken for most B2B companies
Hire an in-house SDR
€40–50K salary + tools + management + 3–6 months to ramp + high attrition. By the time they are productive, half have left.
Buy an outbound tool
Apollo, Lemlist, Smartlead — any of them. They work if you have the team to operate them. The tool isn't the hard part.
Hire a typical outbound agency
Generic templates, reused across clients, burning your domain reputation. High volume, zero personalization, zero pipeline.
We run outbound for you, end-to-end.
Not a tool. Not a course. Not advice. We embed as part of your revenue team — define your ICP, source prospects, write copy that's specific to each buyer's situation, and manage every campaign from our inbox. You get the same output as a senior in-house SDR team, at a fraction of the cost, without the hiring risk.
The tools we use, we're vouched for on.
We don't pitch tooling — but when a client's stack matters, we're certified where it counts.
You focus on the conversation. We handle everything before it.
We own
- ICP definition and validation
- Prospect list building (300M+ contacts)
- Data enrichment and verification
- Email infrastructure (domains, warmup, deliverability)
- Copywriting — personalized per company
- Multi-channel sequences (email + LinkedIn)
- Inbox management and reply handling
- Lead qualification and routing
- Weekly optimization and A/B testing
- CRM integration and reporting
You own
- Running the discovery call
- Closing the deal
- Product and pricing decisions
- Anything after "meeting booked"
Four weeks from kickoff to qualified calendar
- 01Week 1
ICP deep-dive & infrastructure
We spend 90 minutes understanding who your best customers are, what problems you solve, and what "qualified" means for you. In parallel, we set up dedicated sending domains, warm mailboxes, configure your CRM, and align on reporting.
- 02Week 2
Prospect sourcing & enrichment
We build your prospect list from 300M+ global contacts filtered by your ICP (industry, size, tech stack, recent triggers). Every lead is enriched with company data, buying signals, and validated contact info. No generic scrapes.
- 03Week 3
Copywriting & campaign launch
We write sequences that reference each prospect's actual situation — not "Hi {firstName}, I noticed your company…" Each email names a real problem they face and hints at a specific solution. Campaigns go live end of week 3.
- 04Week 4 onward
Execution & qualification
Replies come into our managed inbox. We handle objections, answer questions, and qualify interest — only forwarding meeting-ready conversations to your calendar. Weekly reports show open rates, reply rates, meetings booked, and what we're testing next.
What our campaigns actually deliver
industry average: 15–20%
qualified responses, not auto-replies
from kickoff call
Benchmarks across active B2B campaigns (Jan 2025 – Jan 2026). Results vary by industry and ICP.
Ten flavours of GTM work we take end-to-end.
Most engagements start with 2–3 of these bundled together. We do not sell à la carte unless it fits — the point is pipeline, not task lists.
ICP definition & targeting
We lock in who you sell to, what "qualified" means, and which buying signals justify outreach. Output is a single, actionable ICP doc that drives every other decision.
Prospect sourcing & enrichment
Prospect list building across 300M+ contacts, deduped, enriched with firmographics and intent, every email validated before we send. No generic scrapes, no recycled lists.
Deliverability & infrastructure
Dedicated sending domains, mailbox warmup, DMARC/SPF/DKIM, deliverability monitoring. Built on Smartlead.ai so your main domain never catches a reputation hit.
Cold email campaigns
Multi-step sequences written per segment with per-account personalisation — not spintax, not generic mail-merge. We own the copy, the timing and the A/B testing.
LinkedIn outreach
LinkedIn sequences layered on top of email, coordinated from the same operator. Connection requests, thoughtful touches, and InMail when the ICP demands it.
Klaviyo & e-commerce email flows
For e-commerce and DTC: welcome flows, abandoned cart, post-purchase, win-back, lifecycle segmentation. Klaviyo-certified team, deployed with full audit trail.
CRM setup & hygiene
Pipedrive, HubSpot, Salesforce. Pipeline design, stage definitions, reporting, automations. Pipedrive-certified — we set the thing up, not just advise.
Inbox management & reply qualification
Every reply handled by a human on our side. We answer objections, qualify intent, and only forward meeting-ready conversations to your calendar.
AI-augmented outreach
WhatsApp and voice agents that pick up inbound leads 24/7, qualify them and book meetings — so every lead gets contacted, not just the ones the team has time for.
Pipeline analytics & reporting
Weekly dashboards with open rates, reply rates, meetings booked, deals created, and what we are testing next. Numbers first, narrative second.
Pick the pipeline problem that fits you
Every engagement we run falls under one of these specialised sub-services. Start from the one that matches how you think about the problem.
- SDR as a Service Skip the hiring, the onboarding, and the tooling. We drop in as your SDR function and start booking qualified meetings within four weeks — while your closers focus on closing.
- Cold email agency A modern cold email agency for B2B. Dedicated sending infrastructure, per-account copy, and human-managed reply handling. The only metric we care about is meetings.
- Outbound agency for B2B We're the outbound function you wish you had in-house — minus the hiring risk, the tool stack, and the 6-month ramp. Built for B2B companies that need pipeline, not activity.
- B2B lead generation agency A lead is not a result. A booked, qualified meeting is. We run the whole motion between the two so your sales team lives in conversations, not lists.
- Outsourced SDR team You get the output of 2–3 senior SDRs — research, copy, sends, inbox, qualification — without the hiring, managing, tooling or training. Fixed scope, senior operators, weekly reporting.
- Appointment setting services Every meeting we set is fit-qualified, budget-aware, and pre-briefed. Your discovery calls have a purpose — not a "just in case" feel.
- Managed outbound campaigns From brief to booked meetings. We own the entire outbound campaign lifecycle — you get results and reporting, not tool configuration and copy reviews.
- ICP definition service Two weeks from kickoff to an actionable Ideal Customer Profile — backed by your own data, your win/loss patterns, and a prioritised buyer map your sales team will actually use.
- Email deliverability service SPF, DKIM, DMARC, sender reputation, warmup cadence, bounce handling. The unsexy work that decides whether your outbound ever gets read.
- LinkedIn outreach service Real-pace messages from real profiles, tied into your email sequence. The goal is a conversation, not a connection stat.
- Outbound for B2B SaaS We've run outbound for Seed and Series A SaaS companies selling to ops, finance, RevOps and marketing leaders. The playbook is tuned for this audience.
- Enterprise outbound agency When a single closed deal is worth six figures, mass outbound doesn't work. We run account-based campaigns with deep research, multi-threaded touches, and exec-level messaging.
- Demand generation agency We coordinate outbound, LinkedIn organic, content and retargeting around the same list of target accounts — so prospects see you everywhere that matters, in one voice.
- Outbound copywriting service We write short, specific, trigger-based outbound sequences for B2B. Every line has a reason. Every send is measured for reply rate, not opens.
- Pipeline generation agency We deliver qualified B2B pipeline on a predictable cadence. Engagements are structured so that by month three, your CRO can put a confidence interval on next quarter's pipeline.
Stop guessing. Start booking.
Tell us who you sell to and what 'qualified' looks like. In 30 minutes we'll tell you exactly how we'd build your pipeline — and whether it's worth doing at all.
Or email us at contact@unlockmanagement.com