Your outbound SDR team, delivered as a service.
Skip the hiring, the onboarding, and the tooling. We drop in as your SDR function and start booking qualified meetings within four weeks — while your closers focus on closing.
No platform to learn Senior operators only First meetings in < 4 weeks
What SDR as a Service actually means
SDR as a Service is the fully-managed outbound sales function for companies that need qualified B2B pipeline but not the cost and risk of building an internal SDR team from scratch. Instead of hiring, tooling, and training, you contract an external team that owns the entire top of funnel.
Our version is built around three principles: specialised senior operators (no juniors learning on your budget), tight scope (per-company personalisation, not generic mass email), and delivered outcomes (meetings on your calendar, not open rates on a dashboard).
This is the same service that used to only be available to enterprises with inbound SDR and outbound SDR specialists in-house. We make it available on a retainer, with fixed scope and weekly reporting.
How we deliver SDR as a Service in four steps
ICP deep-dive & warm infrastructure
Week 1 is workshop + setup. We sharpen the ICP, set buying signals, provision dedicated sending domains, and align on "what a qualified meeting looks like".
Prospecting & enrichment
We build your prospect list across 4+ data sources, dedupe, enrich with firmographics and intent signals, and validate every email before sending.
Copy + launch
Each sequence is written per segment with per-account personalisation — not spintax, not "{firstName}" templates. Launch at end of week 3.
Inbox management + qualification
Every reply is managed by a human on our side. Only meeting-ready conversations ever land in your calendar.
When SDR as a Service makes sense
Good fit
- B2B companies with ACV above €10K
- Predictable product / demo motion (no 12-month custom enterprise deals)
- Capacity to take 5–15 new meetings per month
- Willing to commit to a 3-month engagement minimum
- Someone internal to run the meetings we book
Not a good fit
- B2C or ultra-low ACV B2B
- Expect results in under 3 weeks (we need ramp)
- Want us to also sell/close the deals
- Looking only for contact data, not management
Typical numbers from the last 12 months
industry average 15–20%
qualified replies only
typical by month 2–3
What this looks like in the real world
Questions we hear all the time
How is this different from hiring an SDR?
You skip the hiring risk (€40–50K salary + 3–6 months to ramp + high attrition), get a senior team from day one, and only pay while the engagement is active. We are fully accountable for output — an SDR is accountable for activity.
What does a "qualified meeting" mean?
We co-define this in week 1 based on your ICP, title, company size, timing and budget. Typical qualification is: target title, target company, confirmed pain or trigger, and date/time on your calendar.
Do you share contact databases with other clients?
No. Each engagement has its own sourcing, its own sending domains and its own suppression list. Your competitors are never worked from the same infrastructure.
What tools do I need?
Just a CRM (any — we integrate with HubSpot, Pipedrive, Salesforce, or simple Google Sheets) and a calendar. We provide and operate all sending, enrichment and data tooling.
What is the minimum engagement length?
3 months. Anything shorter doesn't let outbound channels warm up enough to produce reliable results.
Explore related topics
Let's see if we're the right fit.
30-minute call. We'll tell you honestly whether we can help — or if someone else is a better fit.
Or email us at contact@unlockmanagement.com