An outbound agency that thinks like an operator.
We're the outbound function you wish you had in-house — minus the hiring risk, the tool stack, and the 6-month ramp. Built for B2B companies that need pipeline, not activity.
B2B-only focus Founder-led delivery Outcome-based reporting
Why most B2B outbound agencies fail
Generic outbound agencies optimise for volume: they send a lot of emails, hit high-sounding metrics, and disappear when pipeline doesn't materialise. Their economic model makes it impossible to do anything else — they have to spread the same copywriter across 40 clients.
An outbound agency for B2B that actually works has to invert this: fewer clients, more operator time per client, and alignment around qualified meetings rather than activity. That's the model Unlock runs.
For every engagement we take on, there is a cap on the number of accounts, hands-on setup by a senior operator, and a weekly reporting loop where the question is always "did this generate pipeline?" — not "did this hit 500 sends?".
What we run for you
ICP + offer refinement
Sharper ICP, sharper offer framing. This alone often doubles reply rates vs. previous attempts.
Data + enrichment
Apollo, Clay, LinkedIn Sales Nav, custom scraping where needed. Cross-validated and cleaned.
Channel orchestration
Email primary, LinkedIn as a warm-up. A coordinated touch pattern, not random noise.
Reporting + iteration
Weekly report: opens, replies, meetings, what's being tested, what moves to production.
Good fit for
Good fit
- B2B companies between Seed and Series B
- Founder-led sales with some repeatable closing motion
- 5–15 new meetings/month is a meaningful delta
- Open to testing new messaging iterations fast
Not a good fit
- Very early stage (pre-ICP)
- Large enterprises with existing 6-person SDR team
- Need for purely done-for-you everything incl. closing
Results across active engagements
from kickoff
vs. prior outbound attempts
on current roster
Questions we hear all the time
Do you work with agencies or only direct clients?
Direct B2B companies only. We don't white-label or subcontract.
What does onboarding feel like?
Half a day of workshops in week 1, weekly 30-minute syncs from week 2 onwards. Async on Slack or Teams in between.
Do we need to already know our ICP?
No. Refining it is part of the first two weeks. We use prior wins, disqualifications and offer testing.
Explore related topics
Let's see if we're the right fit.
30-minute call. We'll tell you honestly whether we can help — or if someone else is a better fit.
Or email us at contact@unlockmanagement.com