The problem
Joy101’s value engine was clear: publish a steady stream of content (motivational text, audio/music for relaxation, sleep, focus, sport, etc.). Producing that volume by hand was slow and expensive — music especially — and it was holding back catalogue growth and the team’s ability to experiment with new formats.
What we built
An automated generation workflow that produces thousands of content pieces consistently and integrates them directly with the CMS and Joy101 servers: the system generates, tags, classifies, and uploads assets (audio, text, metadata, categories) so they are stored and ready inside their infrastructure.
The hardest part was music. We integrated the best music generator available even though it had no public API — by designing a server + custom scraper of our own to orchestrate generation robustly (queues, retries, error handling, traceability), yielding a production capacity almost nobody else can replicate.
How the team uses it
The content team does a final check (quality, editorial coherence) and approves publication with a click. The app consumes the content as usual — just with a pipeline that keeps it fed.
Outcome
- Near-total automation of production
- Extremely low marginal cost per asset
- “Premium” quality at scale, not at artisan cost